Your Exclusive Wedding Dress

Are you looking for that unique Wedding dress? One that you haven’t seen online, on Pinterest, or anywhere else? Come see our Exclusive Best Bride Prom & Tux Wedding Dress collection. Our Exclusive Wedding Dresses are unique, elegant and sophisticated, just like you. They’ve been hand-picked with you in mind! Our Exclusive Wedding Dresses cannot be found anywhere else. Stop by our location in the River Ridge Market Place to get the Best Bride Prom & Tux home of Merle Norman of Asheville experience today! Be Sure to View our Collection of Wedding Dresses

Wedding Gown


Allure Bridal Gowns  Allure Bridal

For our Allure Bridal collections, we believe in the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. Brides deserve to be at their most beautiful on their special day and Allure Bridals make that possible.

Allure Bridals strive for excellence in design and flawless craftsmanship to create a gown worthy of a bride’s most treasured moments. Allure bridal believes that brides should feel nothing less than gorgeous on their wedding day. Allure’s designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of their patented Allure construction. The result is our three bridal collections: Allure Bridals, Allure Romance and Allure Couture. We have 5 Collections for Allure Bridals

Allure Romance

Allure Romance is all about lace and ball gowns. We incorporated subtle silhouettes with soft, feminine element for a collection truly embodying its name: romance.

Allure Couture

Our Allure Couture collection features incredibly lush fabrics. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous.

Allure Women

The Allure Women’s collection features gorgeous structured fabrics along with lace appliqué and one spectacular satin sheath.

Allure Modest

Allure Modest provides a collection of classic bridal gowns designed to provide extra coverage without sacrificing style.

Wilderly Bride

A brand new collection from Allure Bridals.  The Wilderly Bride collection is free spirited elegance.  Perfect for the boho-chic bride looking for ethereal designs you can't find anywhere else.

Mori Lee

Mori Lee brings you luxurious, contemporary designer wedding dresses with truly universal appeal. Knowing that it’s really the personal touches that make you shine, we crown each wedding gown with incredible fine detailing and expertly crafted embellishments. Once again hitting the "on trend" mark, these award-winning designer dresses are a testimony to their belief that every woman deserves to feel like a princess on her special day.


Mori Lee’s goal has been to create the perfect blend between classic and trendy Wedding Gowns. They have done so in their breathtaking Blu® Wedding Gown collection, where they have poured all the passion for wedding design into the most romantic of contemporary pieces. The designer achieved continuity throughout the Bridal Gown collection of mermaids, full gowns, traditional A-lines and more with extraordinary detailing, using everything from embroidery to beadwork and layers to ruffles.


The Voyage wedding collection was made with the relaxed, carefree bride in mind. For a bride that likes fine, light materials such as chiffon and organza for graceful movement and comfort this collection is ideal for them. Voyage is great for destination or other less formal weddings. The gowns are the essence of delicacy and beauty.

Julietta Plus

The Julietta collection, embraces the idea that beautiful isn't always a size zero, committing to the vision of making gorgeous wedding dresses that every woman can feel special in. Mori Lee has designed specifically for the curvaceous bride, they created specialty crafted dresses that make a fantasy wedding accessible for plus-size, trendy ladies who appreciate fine style.

Mori Lee Bridesmaids

Bridesmaids’ dresses by Mori Lee always have recognized the union of lasting beauty and modern, sexy sassiness women have. Using this as inspiration, their goal was to put an edgy spin on the typical bridesmaid look. Mori Lee Bridesmaids include “Tulle Affairs”, “Lace Affairs”, “Affairs”, and Angelina Faccenda Bridesmaids. 

Enchanting by Mon Cheri

Get carried away with this charming new collection designed for today’s modern bride. Enchanting by Mon Cheri features a variety of styles and silhouettes, including an Audrey Hepburn-inspired cocktail dress, a contemporary strapless jumpsuit and a 60’s style swing dress. Enchanting by Mon Cheri is ideal for wedding receptions, rehearsal dinners, destination weddings, vow renewals, cake cutting ceremonies or any informal event.

Sophia Tolli

These bridal gowns provide both classic and couture designs including strapless ball gowns, A-line dresses, halters and slim skirts. Wedding dresses with Sophia’s signature draping and corset backs provide an impeccable fit. Sophia adds, “My collection has two distinct feelings: soft romanticism and traditional bridal drama. My signature style will always be gowns with an exceptional fit and cut.”


Martin Thornburg

This collection is a truly glamorous and unique wedding dress line that captures the personality of every bride on her wedding day. Mon Cheri designer Martin Thornburg develops an assortment of fashionable bridal gowns ranging from traditional ball gowns to modern wedding dresses, and couture bridal fashions to more informal wedding designs. Martin Thornburg offers today’s stylish brides with high quality fabrics, hand-beaded Swarovski crystals, and impeccable fit at an affordable price.